suncao's blog
Google gets the last piece of the puzzle
Why oh why did google not just help develop firefox rather than
launching another problem on the world of web development i.e.
chrome?
This puzzled me for a few hours, then I saw that they were truly
evil when you read the T&C's i.e. they own everything you do via
there browser
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Google are promoting Porn and Gambling!! WTF?
Google have started promoting porn and gambling on seemingly innocent terms! No I am not joking or spreading some rumour to gain links. I happened to be looking for a (London) tube map the other day and lazily typed in "tube".
Below are screenshots of the results:
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Business Networking
Business Networking ? Why would I write a blog about business networking when the site is about Sun Tzu and business / SEO Strategy? Well I see business networking as an essential part of any business strategy. A focused business network in the business areas that are relevant to your own business / campaign can massively help to support your campaigns.
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Alternative approaches to SEO keyword strategies
Had a conversation the other day with an SEO about strategies for B2B keyword selection. I was surprised to find out that someone whom I have seen some pretty cool stuff actually has never thought in real terms about real alternative approach's and how to use knowledge of the customer to find better niche / related keywords.
So in an effort to give some insight into how this approach can be taken I thought I would write this quick blog giving an simple example.
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Sick of Google Analytics, try piwik!
So most of us are sick of Google Analytics, its inaccurate and has some real dodgy implications for busineses. Google already has too much data about all of us and lets face it "dont be evil" went out the window a long time ago.
I normally run awstats unless I want to test specific things with Google analytics ;-) but recently have been reviewing piwik which is positioning itself as a google analytics replacement.
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Using PPC as part of your SEO Strategy
PPC Strategies and SEO Strategies are natural bedfellows. While often seen as competing they are far more complimentary than competitive when used are part of the same Strategy.
SEO takes longer to build than PPC which can be turned on and off at the typing of a credit card number, what surprises me is that a lot of people do not use this advantage of PPC as part of their SEO Strategy.
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Types of SEO Strategy
In another blog I defined what I see as the difference between SEO Strategy and SEO Tactics. With this post I want to give a bit more insight into the types of SEO Strategy that you can use to support your business strategy.
Offensive Seo strategies:
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SEO Strategy Experts Test stuff, its that simple
Got a call today from a guy I know quite well after he sat through a pitch from an SEO company who were talking about Expert SEO Strategies and he wanted to know my opinion of what they said.
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Google Analytics ignoring Live.com traffic
Recently I have been running some experimental Seo Strategies on live.com V google V yahoo, now out of laziness I had analytics to monitor the stats installed. However it seemed to be a bit odd to me that I was not receving any traffic from live despite knowing I was turning up in the serps as expected with serp positions of 1-3 on reasonable phases.
Hmmm, why was I not getting any traffic, I have a little script that I can use to reconcile my analytics data against raw logs so I ran it and I was completly blown away by the results.
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Seo Strategy - Social Network Analysis is critical
A critical part of any Seo Strategy should be Social Network Analysis (SNA). When you pick your niche one of your first tasks should be to kick off some SNA of to the top social networks in your niche so that you can strategically spend your time getting to know the right people.
What you are looking to do is figure out who are the real influencers in your sector, lets take SEO an an example. If we have a quick look at sphinn we can quickly gleam some useful information on where we should spend our time if we wanted to get integrated quickly into a community.
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