Got a call today from a guy I know quite well after he sat through a pitch from an SEO company who were talking about Expert SEO Strategies and he wanted to know my opinion of what they said.

The impact of Googles Fear, Uncertainity and Doubt Strategy against SEO's over paid links has started to come back and bite them.

The problem is that since going public they have started to morph in M$ but without the experience or knowledge to pull off a large scale FUD campaign and end up benefiting.

When M$ created FUD around products the end result was that people standarised on there products as a defensive mechanism to avoid the potential issues that they did not understand.

The entire industry is talking about what google have done over the last few days, they dropped pagerank for some of the really big names sites. Everybody is surmising that this is as a result of paid links and I tend to agree.

However I don't see this as a bad thing for the SEO community at all and possibly not a bad thing for these sites. I genuinely think that the SEO community should be thanking google for creating even more FUD around SEO.