The entire industry is talking about what google have done over the last few days, they dropped pagerank for some of the really big names sites. Everybody is surmising that this is as a result of paid links and I tend to agree.

However I don't see this as a bad thing for the SEO community at all and possibly not a bad thing for these sites. I genuinely think that the SEO community should be thanking google for creating even more FUD around SEO.

I noted today that facebook profiles are now out in the wild and started pondering the impacts of this from an SERPS perspective. While it may not initialy seem like such a big deal it only about 20m or so which in the scale of things is not that massive.

However, I think its pretty obvious that facebook is an authority site so these pages will get a significant boost, the SEO world has been in full swing on facebook for some time and you can buy a facebook friend network of 5000 for a couple hundred dollars.