So got up this  morning and spotted this story on sphinn which lead me to this article by Danny Sullivan.  I noticed the Matts Cutts had even commented twice on the sphinn article. Its a genuinely good article, well written and to the point, so I actually got all the way to the end when I spotted something a bit odd.

Heres the screen shot I took (click it to get the full page snap)

What happens when an SEO expert meets a Marketing Guru.

The inevitable ;-)