Got a call today from a guy I know quite well after he sat through a pitch from an SEO company who were talking about Expert SEO Strategies and he wanted to know my opinion of what they said.

The impact of Googles Fear, Uncertainity and Doubt Strategy against SEO's over paid links has started to come back and bite them.

The problem is that since going public they have started to morph in M$ but without the experience or knowledge to pull off a large scale FUD campaign and end up benefiting.

When M$ created FUD around products the end result was that people standarised on there products as a defensive mechanism to avoid the potential issues that they did not understand.

Checklist for Buying a web site - Something for everyone buying a site. Some of this is major overkill if you are buying a $250 site but most of it is good to know and think about dependant on different situations, however if you are buying a $25,000 site you should probably do this plus everything else you can think of. Honest sellers will not have any problem with the items below, other than they may not trust the buyer! This is in no particular order or rank and I know I have missed out some stuff, I will try to get this covered in future blogs.