In another blog I defined what I see as the difference between SEO Strategy and SEO Tactics. With this post I want to give a bit more insight into the types of SEO Strategy that you can use to support your business strategy.

Offensive Seo strategies:

Got a call today from a guy I know quite well after he sat through a pitch from an SEO company who were talking about Expert SEO Strategies and he wanted to know my opinion of what they said.

A critical part of any Seo Strategy should be Social Network Analysis (SNA). When you pick your niche one of your first tasks should be to kick off some SNA of to the top social networks in your niche so that you can strategically spend your time getting to know the right people.

What you are looking to do is figure out who are the real influencers in your sector, lets take SEO an an example. If we have a quick look at sphinn we can quickly gleam some useful information on where we should spend our time if we wanted to get integrated quickly into a community.

III. ATTACK BY STRATAGEM

1. Sun Tzu said: In the practical art of war, the best thing of all is to take the enemy's country whole and intact; to shatter and destroy it is not so good. So, too, it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire than to destroy them.

2. Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting.