So most of us are sick of Google Analytics, its inaccurate and has some real dodgy implications for busineses.  Google already has too much data about all of us and lets face it "dont be evil" went out the window a long time ago.

I normally run awstats unless I want to test specific things with Google analytics ;-) but recently have been reviewing piwik which is positioning itself as a google analytics replacement.

PPC Strategies and SEO Strategies are natural bedfellows. While often seen as competing they are far more complimentary than competitive when used are part of the same Strategy.

SEO takes longer to build than PPC which can be turned on and off at the typing of a credit card number, what surprises me is that a lot of people do not use this advantage of PPC as part of their SEO Strategy.

What am I suggesting?

Simply that you do not count people who were coming to your site anyway  even if they come from Google as part of your Google SEO success.

Why do I say this?

I am often told by people that 80% of there visitors come from google and that they would be out of business if Google dropped them.