PPC Strategies and SEO Strategies are natural bedfellows. While often seen as competing they are far more complimentary than competitive when used are part of the same Strategy.

SEO takes longer to build than PPC which can be turned on and off at the typing of a credit card number, what surprises me is that a lot of people do not use this advantage of PPC as part of their SEO Strategy.

I came across Drupal a couple of years ago and have been working extensively with it since to a point of almost exclusively using it.

VII. MANOEUVRING

1. Sun Tzu said: In war, the general receives his commands from the sovereign.

2. Having collected an army and concentrated his forces, he must blend and harmonize the different elements thereof before pitching his camp.

3. After that, comes tactical manoeuvring, than which there is nothing more difficult. The difficulty of tactical manoeuvring consists in turning the devious into the direct, and misfortune into gain.