Frequently I see references to Seo strategy when it appears that people are actually referring to Seo tactics instead of strategies, so here's my 2c on the difference between strategies and Tactics. 

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Sun Tzu Strategy is a term I hear all the time. I think that there is frequently a misunderstanding of what this refers to.

I always think that he had two basic strategies and then a series of techniques for dealing with individual scenarios which could be intertwined for a endless range of options that he could use.

The first and most important strategy was to avoid fighting. His strategy was to always try to win in order by: