PPC Strategies and SEO Strategies are natural bedfellows. While often seen as competing they are far more complimentary than competitive when used are part of the same Strategy.

SEO takes longer to build than PPC which can be turned on and off at the typing of a credit card number, what surprises me is that a lot of people do not use this advantage of PPC as part of their SEO Strategy.

Got a call today from a guy I know quite well after he sat through a pitch from an SEO company who were talking about Expert SEO Strategies and he wanted to know my opinion of what they said.

VI. WEAK POINTS AND STRONG

1. Sun Tzu said: Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.

2. Therefore the clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him.

3. By holding out advantages to him, he can cause the enemy to approach of his own accord; or, by inflicting damage, he can make it impossible for the enemy to draw near.